What's Happening?
Tesla has removed the cheapest Cybertruck model, the Long Range rear-wheel drive, from its website. This model was initially launched at a price of $69,990, which was $10,000 more than expected. The Long Range model lacked features present in more expensive versions, such as active suspension and a back row touchscreen. Currently, only the All-Wheel Drive and Cyberbeast models are available, priced at $72,490 and $114,990 respectively. The Cyberbeast model recently saw a price increase due to the mandatory Luxe Package, which includes Full Self-Driving and other premium services.
Why It's Important?
The removal of the Long Range Cybertruck model raises questions about Tesla's strategy and the future availability of its more affordable electric vehicles. This move could impact consumer choices, especially those looking for budget-friendly options in the electric vehicle market. The absence of the Long Range model may also affect Tesla's competitive positioning against other automakers offering lower-priced electric trucks. The situation underscores the challenges Tesla faces in balancing cost, features, and consumer demand.
What's Next?
It remains unclear whether the removal of the Long Range model is permanent or temporary. Tesla's AI assistant continues to provide information about the model, suggesting it may still be available for test drives. Stakeholders and potential buyers are likely to watch closely for any updates from Tesla regarding the model's status. The company's response and future actions could influence market dynamics and consumer expectations in the electric vehicle sector.
