What's Happening?
New Metric Media, known for producing popular series like Letterkenny and Shoresy, has acquired the Vancouver-based podcast studio Kelly&Kelly. Founded by Chris Kelly and Pat Kelly in 2016, Kelly&Kelly has produced content for major platforms such as CBC, iHeart, Audible, Warner Music, and Sony, collaborating with notable talents like Maya Hawke and Rainn Wilson. This acquisition is part of New Metric Media's strategy to diversify its offerings and enhance collaboration opportunities across various media formats, including TV, film, podcasts, digital, and live events. The integration of Kelly&Kelly into New Metric Media's Stand-up & Podcast division is set to begin on November 1, 2025.
Why It's Important?
The acquisition of Kelly&Kelly by New Metric Media signifies a strategic expansion into the growing podcasting and unscripted content market. This move allows New Metric Media to leverage Kelly&Kelly's expertise in creating award-winning content, potentially increasing its reach and influence in the entertainment industry. By diversifying its portfolio, New Metric Media can tap into new revenue streams and audience segments, enhancing its competitive edge. The collaboration with Kelly&Kelly is expected to foster innovative storytelling and business models, benefiting both companies and their audiences.
What's Next?
Following the acquisition, Kelly&Kelly will focus on expanding its video podcasting and unscripted content offerings. New Metric Media plans to integrate Kelly&Kelly's operations into its existing Stand-up & Podcast division, aiming to scale up production and international distribution. The collaboration is expected to result in new content projects and partnerships, potentially involving high-profile talent and media platforms. As the podcasting industry continues to evolve, New Metric Media and Kelly&Kelly are poised to explore new opportunities and set trends in the entertainment landscape.
Beyond the Headlines
The acquisition highlights the increasing importance of podcasting and unscripted content in the media industry. As consumer preferences shift towards on-demand and digital content, companies like New Metric Media are adapting by investing in innovative formats and platforms. This trend reflects broader changes in content consumption and production, with implications for media companies, creators, and audiences. The partnership between New Metric Media and Kelly&Kelly could serve as a model for future collaborations in the industry, emphasizing the value of creative-first cultures and diverse content offerings.
