What's Happening?
Safestay, a leading European hostel group, has opened two new hostels in Kitzbühel, Austria, marking its first franchised properties in the Alps. The hostels, Safestay Kitzbühel Centre and Safestay Kitzbühel Alpine, offer affordable accommodation options
with a total of 70 beds. Located near ski lifts and local attractions, these hostels cater to solo travelers, families, and groups. This expansion is part of Safestay's strategy to grow through franchising, leveraging its brand and technology to enhance its presence in key European destinations.
Why It's Important?
The expansion of Safestay into the Alps through franchising represents a strategic move to capitalize on the growing demand for affordable, quality accommodation in popular tourist destinations. By entering the Kitzbühel market, Safestay taps into a lucrative segment of the travel industry, appealing to budget-conscious travelers seeking access to world-class skiing and alpine experiences. This move also underscores the potential for franchising as a growth model in the hospitality sector, allowing brands to expand their footprint with reduced capital investment.
