What's Happening?
Riskified, a company specializing in e-commerce fraud prevention, has announced its participation in International Fraud Awareness Week, running from November 16 to 22, 2025. The initiative aims to address
the growing threat of online fraud, particularly as holiday shopping increases. Supported by major e-commerce and financial partners like Amazon Web Services and Mastercard, the campaign includes educational content and case studies on effective fraud prevention strategies. Riskified's efforts are part of a broader movement involving hundreds of organizations worldwide, focusing on protecting merchants and consumers from fraud, which is expected to rise with increased digital spending.
Why It's Important?
The campaign is crucial as holiday e-commerce sales are projected to reach up to $311 billion, attracting both new customers and potential fraudsters. With e-commerce fraud losses forecasted to hit $107 billion by 2029, the initiative underscores the need for robust fraud prevention measures. As shopping behaviors evolve with AI-driven tools, the risk of fraud increases, making awareness and prevention strategies vital for sustaining revenue and consumer trust. Organizations like Riskified play a key role in safeguarding the digital shopping environment, ensuring that e-commerce innovations do not become vectors for fraud.
What's Next?
Riskified's campaign includes a series of education and awareness initiatives, such as billboard displays in Times Square and Silicon Valley, highlighting merchants committed to secure holiday shopping. The ongoing efforts during International Fraud Awareness Week aim to foster a proactive approach to fraud prevention, encouraging organizations to collaborate in raising awareness and educating consumers. As the holiday season progresses, the focus will remain on ensuring safe e-commerce practices and protecting both merchants and consumers from fraud.
Beyond the Headlines
The campaign highlights the ethical responsibility of e-commerce platforms to protect consumers and merchants from fraud. It also raises questions about the role of AI in both facilitating and combating fraud, emphasizing the need for continuous innovation in fraud prevention technologies. The collaboration between various stakeholders reflects a growing recognition of the interconnected nature of global commerce and the shared responsibility in maintaining its integrity.
