What's Happening?
Visitor spending in Rockford and Winnebago County reached $523.4 million in 2024, marking a 1.5% increase from the previous year, according to the 2024 Illinois Tourism Economic Impact Report. This growth distinguishes Rockford and Winnebago County from other large-population counties in Illinois, which collectively saw a decline in visitor spending. The increase is attributed to successful investments in marketing, events, and destination development, as stated by John Groh, president/CEO of GoRockford. The tourism sector supported 4,687 direct jobs, generating $167.8 million in direct income for residents and contributing $14.7 million in local taxes and $34 million in state taxes.
Why It's Important?
The surge in tourism spending is a significant economic driver for Rockford and Winnebago County, providing a boost to local employment and tax revenues. The increase in visitor spending highlights the effectiveness of strategic investments in tourism infrastructure and marketing, positioning Rockford as a competitive destination within Illinois. This growth not only supports local businesses but also enhances the community's economic resilience, offering a promising outlook for future developments and events that could further stimulate the local economy.
What's Next?
GoRockford anticipates continued growth in tourism with upcoming major events such as the IRONMAN 70.3 Rockford and the 2026 AHL All-Star Classic. The opening of the Hard Rock Rockford in 2024 and new projects from the Thrive 2035 destination master plan are expected to further attract visitors and bolster the local economy. Local leaders express confidence in the ongoing development of Rockford as a destination, suggesting that strategic planning and investment will continue to drive economic benefits for the community.
