What's Happening?
Tamid Group, an organization connecting U.S. undergraduates with Israeli startups, is rethinking Israel engagement on American college campuses. The group introduces students to Israel's economy and startup scene
through consulting projects, investment research, and leadership training, with many continuing to internships in Tel Aviv. This approach focuses on career growth rather than identity, attracting students with little or no prior connection to Israel. Tamid's programs offer practical business skills and a firsthand understanding of Israel beyond headlines, fostering durable connections with the country. The initiative aims to engage the 'silent majority' of students who prioritize career advancement over political debates.
Why It's Important?
Tamid Group's strategy addresses the growing antisemitism and anti-Israel sentiment on campuses by engaging students through personal ambition rather than political or religious identity. By focusing on career-driven, experiential learning, Tamid connects students with Israel's thriving startup culture, fostering long-term engagement and professional ties. This approach is crucial in shaping the views of future leaders, as many participants remain engaged with Israel through professional and personal connections. Tamid's model offers a proactive solution to counteract negative perceptions and build meaningful relationships with Israel, emphasizing the importance of experiential education in changing the trajectory of campus conversations.
What's Next?
Tamid Group's success may inspire similar initiatives to engage students through career-driven learning, potentially expanding to other campuses and regions. As the next wave of anti-Israel protests looms, organizations must focus on long-term strategies that transcend politics and foster personal connections with Israel. Tamid's approach could lead to increased collaboration with Israeli startups and expanded internship opportunities, further strengthening ties between U.S. students and Israel. Continued investment in experiential education will be vital in shaping the strategic majority's views and ensuring durable engagement with Israel.
