What's Happening?
An Israeli foundation has highlighted the importance of maintaining human connections while managing a surge in donations following the events of October 7, 2023. The foundation, which deals with hundreds of donors and nonprofits, faced an overwhelming
workload as new donors sought to support Israel during a national crisis. Despite the pressure, the foundation prioritized personal connections with donors, emphasizing courtesy and empathy in communications. They implemented a strategy to focus on key tasks such as receiving donations, issuing receipts, and distributing funds efficiently. This approach allowed them to maintain a personal touch, ensuring donors felt valued and understood.
Why It's Important?
The foundation's approach underscores the critical role of human connection in philanthropy, especially during crises. By prioritizing empathy and personal engagement, the foundation not only managed to handle an increased workload but also strengthened donor relationships. This strategy could serve as a model for other organizations facing similar challenges, highlighting the importance of balancing efficiency with personal interaction. The foundation's experience demonstrates that even in high-pressure situations, maintaining a human element can enhance donor satisfaction and trust, potentially leading to sustained support and engagement.
