What's Happening?
Madhya Pradesh Tourism successfully participated in ITB Asia Singapore 2025, a leading B2B travel trade event, to strengthen its global tourism partnerships. Led by Sheo Shekhar Shukla, the delegation
engaged in strategic B2B meetings with international travel industry leaders, including discussions with Airbnb and the Singapore Tourism Board. The event showcased Madhya Pradesh's diverse tourism offerings, from heritage sites to eco-tourism initiatives, aiming to boost connectivity and hospitality standards while promoting sustainable and inclusive tourism.
Why It's Important?
Madhya Pradesh's participation in ITB Asia highlights its commitment to enhancing its global tourism profile and attracting international investment. By engaging with key travel industry stakeholders, the state aims to leverage its rich cultural and natural assets to draw more visitors and boost economic growth. The focus on sustainable tourism aligns with global trends, offering authentic experiences that integrate local communities into the tourism value chain. Strengthening international partnerships can lead to increased visibility and competitiveness in the global tourism market.