What's Happening?
A recent survey by Aflac highlights a significant gap between employer perceptions and employee expectations regarding benefits communication. While 75% of employers believe their benefits offerings meet
employee needs, only 65% of employees agree. The survey, which included 1,002 employers and 2,000 employees across the U.S., found that 37% of employees prefer speaking to a real person for benefits enrollment, yet only 28% of employers provide this option. Additionally, 32% of employees desire one-on-one access to a benefits consultant, but only 28% of employers offer it. The survey also revealed that many employees are concerned about handling unexpected medical expenses, with 44% unable to cover $1,000 in unexpected health costs.
Why It's Important?
The findings underscore the need for employers to enhance their communication strategies regarding benefits. Effective communication can improve employee satisfaction and understanding of available benefits, which is crucial as nearly 70% of employees express a desire for more information. The gap in communication could lead to dissatisfaction and financial stress among employees, particularly concerning unexpected medical expenses. Employers who address these communication gaps may see improved employee morale and retention.
What's Next?
Employers may need to reassess their benefits communication strategies, potentially increasing the frequency and clarity of information shared with employees. Implementing year-round benefits education and providing more personalized communication options could bridge the gap between employer offerings and employee expectations. As open enrollment approaches, organizations have an opportunity to refine their communication methods to better meet employee needs.
