What is the story about?
What's Happening?
The awards campaigns for 'Wicked: For Good' stars Cynthia Erivo and Ariana Grande have been finalized, with Erivo being promoted for Best Actress and Grande for Best Supporting Actress. This decision follows their nominations for Critics Choice, SAG, Golden Globe, BAFTA, and Academy Awards. The film, directed by Jon M. Chu, is set for nationwide release on November 21. The strategy differs from the original Broadway production, where both lead actresses competed in the same category. Historically, only a few films have managed to secure nominations for multiple actresses in the Best Actress Oscar category, prompting the decision to separate their categories.
Why It's Important?
The decision to separate Cynthia Erivo and Ariana Grande into different Oscar categories could enhance their chances of winning, avoiding direct competition. This strategic move reflects the rarity of films achieving multiple nominations in the same category, potentially increasing the film's overall award prospects. An Oscar win for Erivo would complete her EGOT status, marking a significant milestone in her career. For Grande, a nomination would be her second, further solidifying her presence in the film industry. The film's release and subsequent awards could impact Universal's box office success and influence future musical adaptations.
What's Next?
With the film's release scheduled for November 21, anticipation builds around its reception and the subsequent awards season. Industry observers will watch closely to see if the strategic separation of categories pays off with nominations or wins. The film's performance could influence future decisions in award campaigning, particularly for adaptations of popular musicals. Stakeholders, including Universal and the film's cast, may engage in promotional activities to maximize visibility and award potential.
Beyond the Headlines
The decision to separate categories highlights the complexities of award campaigning, where strategic choices can significantly impact outcomes. It underscores the importance of understanding historical precedents and leveraging them to optimize award chances. This move may set a precedent for future adaptations, influencing how studios approach award campaigns for ensemble casts.
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