What's Happening?
Edgar Chu, a former senior exterior designer at Mercedes-AMG, has launched a new auto startup, Rev Auto Design, focusing on the HWA EVO, a car inspired by the Mercedes-Benz 190 EVO II. Chu, who has extensive experience at the Nürburgring Nordschleife,
aims to create a new vehicle that pays homage to the classic model while incorporating modern design and technology. The HWA EVO features a carbon fiber body and is positioned as a high-end vehicle for niche enthusiasts, with a starting price of approximately $770,000.
Why It's Important?
Chu's venture into the auto startup space highlights the ongoing trend of experienced designers and engineers leaving established companies to pursue innovative projects. The HWA EVO represents a blend of classic design and modern technology, appealing to collectors and enthusiasts who value both heritage and innovation. This move could influence the luxury automotive market by setting new standards for design and performance. Chu's decision to leave a stable career for a startup reflects the entrepreneurial spirit driving innovation in the automotive industry.
What's Next?
The HWA EVO is currently undergoing testing and calibration, with deliveries expected to begin soon. The success of this project could lead to further developments and expansions for Rev Auto Design. As the automotive industry continues to evolve, startups like Chu's may play a significant role in shaping future trends and consumer preferences. The reception of the HWA EVO will be closely watched by industry observers and could impact the direction of luxury car design.
