What is the story about?
What's Happening?
Éterne, founded in 2020 by stylist Chloé Bartoli, is making waves in the fashion industry with its focus on timeless and seasonless essentials. The brand is favored by fashion insiders for its soft textures, modern silhouettes, and comfortable yet stylish pieces. Éterne's collection emphasizes the art of layering, offering easy tanks, tees, and soft sweaters designed to mix and match. The brand encourages styling with tones of charcoal, cream, and oxblood for a cozy and elevated fall palette, showcasing that simplicity, when done right, is far from basic.
Why It's Important?
Éterne's approach to fashion reflects a significant shift towards sustainable and versatile clothing. As consumers become more conscious of their purchasing decisions, the demand for timeless and adaptable fashion is increasing. Éterne's success in promoting layering and seasonless essentials could influence other brands to prioritize sustainability and functionality in their designs. This trend may lead to a broader industry movement towards reducing waste and encouraging mindful consumption, impacting both fashion production and consumer behavior.
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