Chicago Sports Network Partners with Comcast and Appoints New CEO to Boost Viewership

What's Happening?

The Chicago Sports Network (CHSN) has entered its second year with renewed optimism after a challenging debut. The network has secured a partnership with Comcast, providing full pay-TV distribution in Chicago, which allows more fans to access its sports content. This move comes after a season-long blackout for Comcast subscribers, who missed out on watching the Bulls and Blackhawks. Mike McCarthy, the new president and CEO of CHSN, is optimistic about the network's future, citing the loyal Chicago sports fan base. The network is now available on Comcast's more expensive Ultimate tier, which costs an additional $20 per month, alongside a $20.25 regional sports fee. Despite the higher cost, CHSN is hopeful that the improved distribution and potential for winning teams will attract viewers.

Why It's Important?

The partnership with Comcast is crucial for CHSN as it aims to increase its viewership and revenue. The move to the Ultimate tier reflects a broader trend in the cable industry, where regional sports networks are seeking additional revenue amidst cord-cutting and streaming challenges. The success of CHSN is significant for Chicago sports fans who have been unable to watch their favorite teams due to previous distribution issues. The network's ability to attract subscribers at a higher price point will be a test of its appeal and the loyalty of Chicago sports fans. Additionally, the network's reliance on direct-to-consumer streaming apps highlights the shift in how sports content is consumed, with streaming becoming increasingly important.

What's Next?

CHSN is looking to capitalize on its increased distribution by enhancing its programming and attracting more viewers. The network plans to bring back its full slate of programs for the second year, including its signature show 'The Chicago Lead.' The success of CHSN will depend on the performance of the Bulls, Blackhawks, and White Sox, as winning teams are likely to drive viewership. The network's ability to maintain and grow its subscriber base will be crucial in the competitive sports broadcasting market. CHSN's partnership with Comcast and its strategic positioning on the Ultimate tier will be key factors in its future success.