What is the story about?
What's Happening?
Emanuela Tarizzo, the new director of Frieze Masters, is observing a growing interest among young collectors in Old Masters and historical art. Tarizzo, who has a background in art history and gallery management, is leading the fair at a time when global auction sales of Old Masters have risen significantly. The fair, running from October 15 to 19, will feature 137 galleries and curated programs that highlight historical themes and rediscovered artists.
Why It's Important?
The increased interest in Old Masters among young collectors signifies a shift in the art market, where historical art is gaining prominence alongside contemporary works. This trend could lead to a diversification of collections and influence the strategies of galleries and auction houses. Tarizzo's leadership at Frieze Masters is crucial in nurturing this interest and connecting past and present art, potentially expanding the fair's reach and attracting a new generation of collectors.
What's Next?
Frieze Masters will continue to support younger galleries and dealers, fostering a dialogue between historical and contemporary art. Tarizzo's focus on inviting historical galleries to the fair may strengthen its core mission and attract more diverse audiences. The fair's role in connecting cultures across time could lead to new collaborations and initiatives that promote cross-collecting and broaden the scope of art appreciation.
Beyond the Headlines
The growing interest in Old Masters reflects broader cultural shifts, where younger generations are seeking connections with history and heritage. This trend may influence interior design and lifestyle choices, as collectors integrate historical art into modern settings. The fair's emphasis on rediscovered artists and historical themes could also contribute to a reevaluation of art history, highlighting overlooked artists and movements.
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