What's Happening?
NBCUniversal Global TV Distribution and Wolf Entertainment have launched a dedicated FAST channel for the crime drama series Law & Order. The channel, available on platforms such as LG Channels, Pluto TV, Prime Video, The Roku Channel, Samsung TV Plus, and Xumo Play, initially features seasons 5-10 of the series. This marks the first time Law & Order is available as its own FAST channel, expanding its reach to new audiences and platforms.
Why It's Important?
The launch of a dedicated FAST channel for Law & Order represents a significant shift in how classic TV series are distributed and consumed. By making the series available on multiple streaming platforms simultaneously, NBCUniversal is tapping into the growing demand for free, ad-supported streaming options. This move could attract a new generation of viewers and expand the show's fan base, while also setting a precedent for other long-running series to follow suit.
What's Next?
Additional seasons of Law & Order are expected to be added to the FAST channel later this year, further expanding its content offering. As the series enters its 25th season, NBCUniversal and Wolf Entertainment may explore additional streaming opportunities and partnerships to enhance viewer engagement. The success of this initiative could lead to similar strategies for other popular TV franchises.
