What is the story about?
What's Happening?
The MTV Video Music Awards (VMAs) are set to return, offering fans the opportunity to vote for their favorite nominees across 19 categories, including Best Collaboration, Best New Artist, and Video of the Year. This year's event will be hosted by L.L. Cool J and will feature a lineup of prominent presenters and performers such as Brittany Snow, Ciara, Busta Rhymes, Sabrina Carpenter, and Ricky Martin. The KPop Demon Hunters stars Audrey Nuna, EJAE, and Rei Ami will also perform, with their hit single 'Golden' nominated for Song of the Summer. The Artist of the Year category includes major artists like Beyoncé, Bad Bunny, Kendrick Lamar, Lady Gaga, and Taylor Swift. Mariah Carey will be honored with the Video Vanguard Award and is set to perform a medley of her hits. Fans can vote for their favorite artists until Friday at 6 p.m. ET.
Why It's Important?
The MTV VMAs are a significant event in the music industry, providing a platform for artists to gain recognition and connect with a broader audience. The inclusion of social-driven categories reflects the evolving nature of the music industry, where viral artists and internet sensations can compete alongside established names. This year's lineup and nominations highlight the diversity and dynamism of contemporary music, with a mix of genres and artists from different backgrounds. The event also serves as a cultural touchstone, influencing trends and public discourse around music and entertainment.
What's Next?
The VMAs will be broadcast live on Sunday at 8 p.m. ET/5 p.m. PT on Paramount Plus Premium and CBS. For those without cable, the event can be streamed on platforms like YouTube TV, DirecTV, Hulu with Live TV, and Fubo. Paramount Plus Premium is offering a deal that reduces the annual subscription price by half, making it more accessible for viewers. As the event approaches, anticipation builds around the performances and award outcomes, with fans eagerly awaiting the results of their votes.
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