What's Happening?
Christian Siriano, the new creative director for Macy's private label I.N.C., showcased his Spring 2026 collection with a nod to Old Hollywood glamour. Originally planned to be an outdoor event at Macy's Herald Square flagship, the show was moved indoors, transforming the lower accessories level into a dreamlike setting. The venue was adorned with plush bone carpeting and white hydrangeas, creating a salon-style atmosphere. The collection featured a mix of bold patterns and textures, including polka dots and velvet, with standout pieces like sinuous gowns in laminated lace and metallized silk. Siriano also introduced a corseted tuxedo jacket for men and a reimagined black blazer for I.N.C.'s 40th anniversary. The event was attended by celebrities such as Whoopi Goldberg, Oprah, and Lizzo, adding to the allure of the show.
Why It's Important?
Christian Siriano's appointment as creative director for Macy's I.N.C. label marks a significant move for the department store, aiming to revitalize its fashion offerings and attract a broader audience. By infusing Old Hollywood glamour into his designs, Siriano is not only paying homage to classic fashion but also setting a trend for the upcoming season. This strategic move could enhance Macy's brand image and boost sales, especially as department stores face increasing competition from online retailers. The collaboration with high-profile celebrities and the introduction of unique pieces like the corseted tuxedo jacket and reimagined black blazer could position Macy's as a leader in innovative fashion retail.
What's Next?
Following the successful launch of the Spring 2026 collection, Macy's and Christian Siriano may continue to collaborate on future collections, potentially expanding the I.N.C. label's reach and influence in the fashion industry. The auction of the reimagined black blazer, with proceeds going to the CFDA, indicates a commitment to supporting the fashion community, which could lead to further philanthropic initiatives. Additionally, the positive reception of the show may encourage Macy's to host more high-profile events, leveraging Siriano's creative vision to attract new customers and retain existing ones.
