Nissan Confirms Xterra SUV Return, Exciting Dealers with 2028 Launch

What's Happening?

Nissan has officially announced the return of its Xterra SUV, set for a 2028 release. This confirmation came from Nissan Americas chairman Christian Meunier during an interview with Bloomberg. The Xterra will feature a V-6 hybrid engine and will be manufactured at the Canton plant in Mississippi. The SUV will share its body-on-frame platform with the Nissan Frontier, which is also produced at the same facility. The revival of the Xterra, a nameplate that has been absent from the market, is generating significant excitement among dealers. The vehicle is expected to target consumers looking for a smaller alternative to the larger Armada SUV. Pricing details are not yet available, but it is anticipated that the Xterra will be priced below the base Armada model.

Why It's Important?

The return of the Xterra is a strategic move by Nissan to capture a larger share of the profitable SUV market. Body-on-frame SUVs like the Xterra are known for their durability and appeal to consumers seeking rugged vehicles. This move is part of Nissan's broader strategy to revitalize its product lineup and improve financial performance after a period of financial challenges. The introduction of the Xterra, along with other new models like the Z Nismo, is expected to boost dealer enthusiasm and consumer interest. The decision to produce the Xterra in Mississippi also highlights Nissan's commitment to maintaining and potentially expanding its manufacturing footprint in the United States.

What's Next?

As Nissan prepares for the Xterra's 2028 launch, the company will likely focus on finalizing design and production plans. Dealers and consumers can expect more detailed announcements regarding pricing and specific features as the launch date approaches. Additionally, Nissan's ongoing restructuring efforts, including factory closures and workforce reductions, will continue as the company seeks to optimize operations and reduce costs. The success of the Xterra and other new models will be crucial for Nissan's long-term recovery and competitiveness in the automotive market.