What is the story about?
What's Happening?
Selena Gomez has introduced a new nail polish color, toasted pumpkin, marking the unofficial start of fall. Known for embracing autumn hues, Gomez's latest manicure features a deep burnt orange shade, which she showcased on her Instagram Story. The nail artist Tom Bachik identified the color as PLA Gel Polish shade 262, also known as Trick or Treat Yo' Self. Additionally, Gomez appears to be teasing a new Rare Beauty product, as she was seen holding a lab sample labeled 'Lip Butter #untinted.' This development follows her previous fall-inspired nail colors, including brick red and smoky topaz.
Why It's Important?
Selena Gomez's choice of nail color often sets trends in the beauty industry, influencing consumer preferences and product offerings. Her latest toasted pumpkin shade is likely to become popular among fans and beauty enthusiasts, driving sales for similar hues. Furthermore, the potential introduction of a new Rare Beauty product could expand the brand's portfolio, attracting more customers and increasing market competition. Gomez's influence in the beauty sector underscores the impact of celebrity endorsements on consumer behavior and industry trends.
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