What's Happening?
Tesco's back-to-school print campaign has been recognized for its effectiveness in branding, ranking in the top 6% of UK ads. The ad features children's trousers with adjustable hems, symbolizing growth milestones. Created by BBH London, the campaign emphasizes
both emotional and practical value, reinforcing Tesco's brand promise of 'Every Little Helps'. The ad has been praised for its ability to capture attention and foster brand affinity, demonstrating Tesco's understanding of everyday family needs.
Why It's Important?
Tesco's campaign highlights the enduring relevance of print media in engaging consumers and building brand loyalty. By combining emotional appeal with practical benefits, Tesco effectively communicates its commitment to providing affordable, quality products. The campaign's success underscores the importance of connecting with consumers on a personal level, which can drive long-term brand demand and engagement. This approach may inspire other brands to leverage print media for impactful storytelling.
