What's Happening?
Native has partnered with pop artist Claire Rosinkranz and Billboard to launch a limited-edition holiday campaign. This collaboration includes an original holiday jingle titled 'It’s That Native Holiday
Cheer,' designed to enhance the festive spirit of the season. The campaign marks Native's first partnership with a major music platform and a Gen Z artist, aiming to blend sound, scent, and storytelling. The initiative features a mini-film set in a 1920s Los Feliz home, showcasing Native's holiday scents like Sugar Cookie and Holiday Gumdrop. The jingle, produced by Ben Epand, is available as a TikTok sound for fans to enjoy and share.
Why It's Important?
This collaboration highlights the growing trend of brands leveraging music and social media platforms like TikTok to engage younger audiences. By partnering with a Gen Z artist and a major music platform, Native is tapping into the cultural zeitgeist, potentially increasing brand visibility and consumer engagement. The campaign's use of storytelling through music and scent reflects a broader shift in marketing strategies, where brands aim to create immersive experiences that resonate emotionally with consumers. This approach could lead to increased brand loyalty and sales, particularly among younger demographics who value authenticity and creativity.
