What's Happening?
We. Communications, a public relations firm headquartered in Seattle, has laid off a portion of its workforce in Singapore. The decision affected eight employees, approximately 7% of its Singapore staff, due to budget constraints and increased competition. The layoffs impacted various departments, including creative, digital, and public relations teams. The company has also suspended salary reviews and bonuses until June 2026. This move follows a global headcount reduction announced in July, primarily affecting U.S.-based staff, as the tech sector faces shrinking budgets.
Why It's Important?
The layoffs at We. Communications highlight the ongoing challenges faced by the public relations industry, particularly in adapting to reduced client budgets and increased competition. The decision underscores the broader economic pressures on the tech sector, which has seen significant budget cuts and layoffs. This development may impact the company's ability to maintain its service levels and could influence its long-term presence in Singapore. The situation also reflects the global trend of companies reassessing their workforce strategies in response to economic uncertainties.
What's Next?
We. Communications plans to support affected employees with severance packages and job search resources. The company remains committed to its presence in Singapore and aims to invest in its long-term future. The broader industry may see similar workforce adjustments as companies navigate economic challenges. Stakeholders, including employees and clients, will be closely monitoring the company's next steps and any further strategic adjustments.
