What's Happening?
Very Group has introduced The Very Collection, a new own-brand fashion label that consolidates its V by Very and Everyday ranges. The launch, available online from September 4, marks an evolution in the company's own-brand offerings. The collection includes womenswear, menswear, and kidswear, featuring wardrobe staples, seasonal pieces, and trend-led capsules. Prices range from £4 to £250, and the overall own-brand fashion options have increased by 15% year on year. The launch is supported by a marketing campaign, including a 30-second TV ad and social media activities, focusing solely on Very's own-brand ranges. Additionally, Very Group is hosting 'The Very Big Wardrobe,' a two-day pop-up event in London, offering immersive experiences and personal styling sessions.
Why It's Important?
The introduction of The Very Collection signifies Very Group's strategic move to strengthen its own-brand proposition, aiming to offer customers more diverse and quality fashion options. This expansion is crucial for the company as it seeks to enhance customer satisfaction and loyalty by providing versatile and high-quality wardrobe staples. The focus on own-brand ranges allows Very Group to differentiate itself in the competitive fashion retail market, potentially increasing its market share and customer base. The emphasis on customer feedback in developing the collection highlights the company's commitment to meeting consumer needs and preferences, which is vital for long-term success.
What's Next?
Very Group's new fashion label is expected to attract attention from consumers looking for quality and affordable fashion options. The success of the launch could lead to further expansions in the company's own-brand offerings. The pop-up event in London may serve as a testing ground for future experiential marketing strategies, potentially influencing how the company engages with customers. As the collection gains traction, Very Group might explore additional collaborations or exclusive designs to further enhance its brand appeal.
