What's Happening?
Craig Conover, known for his role in Bravo's Southern Charm, has announced the launch of Plaid Horse Productions, a new venture aimed at creating reality television series. Conover has partnered with Media Trifecta, a company led by Sharone Ostrovsky, Kevin Healey, and Matt Hanna, who bring extensive experience in television production. The company plans to develop ensemble-driven reality shows, relationship experiments, socially-driven formats, and competition series. Conover's long-time business partner, Jerry Casselano, will serve as President of Plaid Horse Productions. Conover expressed excitement about transitioning from in front of the camera to behind the scenes, emphasizing the opportunity to shape programming and connect with industry professionals.
Why It's Important?
The launch of Plaid Horse Productions marks a significant expansion in Craig Conover's career, transitioning from reality TV star to producer. This move could influence the reality television landscape by introducing fresh formats and diverse content. Conover's involvement in production may attract viewers familiar with his work on Southern Charm, potentially boosting ratings and interest in new series. The collaboration with Media Trifecta suggests a strategic approach to leveraging industry expertise, which could enhance the quality and appeal of the productions. This development may also impact the business side of reality TV, offering new opportunities for partnerships and investments.
What's Next?
Plaid Horse Productions is gearing up to present its slate of reality shows to potential buyers, indicating that the company is actively seeking distribution and partnerships. The response from early conversations with buyers has been positive, suggesting that the new series may soon be available to audiences. As the company moves forward, it will likely focus on refining its concepts and securing deals with networks or streaming platforms. The involvement of experienced industry professionals like Sharone Ostrovsky and Kevin Healey may facilitate these efforts, ensuring that the productions meet market demands and viewer expectations.
