What is the story about?
What's Happening?
Chloe Malle has been appointed as the new head of editorial content for American Vogue, a decision made by Anna Wintour, who continues to oversee Vogue globally. Malle, the daughter of actress Candice Bergen and director Louis Malle, has been with Vogue since 2011, rising from social editor to editor of Vogue.com. Her appointment is seen as a move to modernize the magazine's approach, particularly in digital media, to appeal to a younger audience. This change comes as Wintour focuses on her global responsibilities, allowing Malle to manage the day-to-day operations of the American edition.
Why It's Important?
The appointment of Chloe Malle marks a significant shift in leadership at American Vogue, a major player in the fashion media industry. Malle's background in digital media suggests a potential pivot towards more online and social media content, which could attract a younger demographic. This change is crucial as traditional print media faces challenges in the digital age. Vogue's ability to adapt under Malle's leadership could influence trends in fashion journalism and media consumption, impacting advertisers, readers, and the broader fashion industry.
What's Next?
As Malle takes on her new role, the fashion world will be watching closely to see how she influences Vogue's content and strategy. With New York Fashion Week approaching, her initial decisions and the magazine's coverage will be scrutinized for signs of change. Stakeholders, including advertisers and fashion designers, will be keen to see how Vogue's direction under Malle aligns with current industry trends and consumer preferences.
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