What's Happening?
Spokane County has emerged as one of Washington's fastest-growing tourism markets, welcoming approximately 9.8 million visitors in 2023. This influx has generated $1.48 billion in direct spending and $368 million in lodging revenue. The Spokane Valley Tourism Promotion Area collected $1.4 million in 2024, indicating a consistent demand for overnight stays. Sports tourism has played a significant role, with new facilities contributing over $86 million in business sales. The region benefits from its proximity to major employment and education centers, including Gonzaga University, Spokane Community College, and the WSU Health Sciences campus. Additionally, the upcoming $55 million Spokane Valley Performing Arts Center, set to open in 2025, is expected to further boost event-driven lodging demand.
Why It's Important?
The growth in tourism in Spokane County is a significant economic driver, impacting various sectors such as hospitality, retail, and transportation. The substantial visitor spending supports local businesses and creates jobs, contributing to the region's economic vitality. The focus on sports tourism and the development of new facilities highlight the area's potential to attract diverse events and visitors, enhancing its reputation as a destination. The strategic location near educational and healthcare institutions further strengthens Spokane's appeal, providing consistent occupancy rates and supporting the local economy.
What's Next?
The opening of the Spokane Valley Performing Arts Center in 2025 is anticipated to increase regional event-driven lodging demand, attracting more visitors and boosting local businesses. Stakeholders, including local government and tourism agencies, may continue to invest in infrastructure and marketing to sustain growth. The Call for Offers for the HomeTowne Studios Spokane Valley, scheduled for September 17, 2025, presents opportunities for investors to capitalize on the region's expanding tourism market.
