What's Happening?
The 1990s beauty trends are experiencing a resurgence, with Lipstick Queen founder Poppy King relaunching her original makeup formulas. King, who started the cult brand as a teenager, is bringing back her best-selling gloss pots and lipsticks from the 1990s. The move comes amid a growing interest in 1990s-inspired makeup, as evidenced by increased searches for 'grunge makeup' and '90s makeup' on platforms like Pinterest and Google Trends. King aims to offer products with more pigment and dimension, challenging the current trend of interchangeable makeup formulas.
Why It's Important?
The revival of 1990s beauty trends reflects a broader cultural nostalgia and a desire for authenticity in the beauty industry. King's relaunch taps into the demand for unique and original makeup products, contrasting with the homogenized offerings of many contemporary brands. This trend could influence the beauty market by encouraging brands to revisit and innovate classic formulas. The success of King's relaunch demonstrates the enduring appeal of 1990s aesthetics and the potential for niche brands to capture consumer interest.
