What's Happening?
Mulino Bianco, a subsidiary of Barilla, has introduced Buongrano, Italy’s first biscuit made with 100% regenerative soft-wheat flour. The biscuit is certified by the FoodChain ID Regenerative Agriculture
(RGN) standard, marking a significant step in the company’s commitment to sustainable agriculture. This initiative is part of La Carta del Mulino, Mulino Bianco’s code of practice for sustainable soft-wheat cultivation, which now includes regenerative agriculture principles. The certification ensures that the wheat used is sourced from farms focused on improving soil health, biodiversity, and climate resilience. The company’s efforts involve over 1,800 Italian farmers and cover more than 48,000 hectares of land.
Why It's Important?
The launch of Buongrano represents a growing trend towards sustainable and environmentally friendly agricultural practices. Regenerative agriculture aims to restore ecosystem health, enhance biodiversity, and improve soil fertility, which can lead to more resilient food systems. For Mulino Bianco, this move not only aligns with global sustainability goals but also positions the brand as a leader in the adoption of eco-friendly practices. The initiative could influence other companies in the food industry to adopt similar practices, potentially leading to broader environmental benefits and a shift in consumer preferences towards sustainably produced goods.
What's Next?
Mulino Bianco plans to expand its use of regenerative agriculture, with a goal of using only regenerative soft-wheat flour in all its products by 2030. This commitment is supported by collaborations with scientific and institutional partners, including WWF Italy and several universities. The company will continue to monitor and report on the environmental impact of its practices, potentially setting new standards for sustainability in the food industry. As consumer awareness and demand for sustainable products grow, Mulino Bianco’s initiative could drive further innovation and investment in regenerative agriculture.
