What's Happening?
The 'tired makeup' trend, characterized by smudged black eyeliner and reddened under eyes, is gaining popularity among celebrities such as Jenna Ortega and Billie Eilish. This aesthetic, reminiscent of the 90s grunge era, has been prominently featured during New York Fashion Week Fall/Winter 2025. The trend is not limited to celebrities; it has also been embraced by models on the runway, showcasing a 'weary chic' look. The style has sparked discussions on TikTok, with some users critiquing it for glamorizing the appearance of chronic illness. The trend draws historical parallels to beauty standards influenced by tuberculosis in the 19th century, as noted by Booktok star @tomesandtextiles.
Why It's Important?
The 'tired makeup' trend highlights a shift in beauty standards, where imperfection and a moody aesthetic are celebrated. This trend reflects broader cultural movements towards alternative styles and self-expression. It also raises ethical questions about the glamorization of illness-related aesthetics, prompting discussions on social media platforms. The trend's popularity among influential figures like Jenna Ortega and Billie Eilish suggests its potential impact on mainstream beauty practices, influencing consumer behavior and cosmetic industry trends. As the trend gains traction, it may challenge traditional notions of beauty and inspire new cosmetic products catering to this aesthetic.
What's Next?
As the 'tired makeup' trend continues to gain popularity, it is likely to influence upcoming fashion and beauty collections. Cosmetic brands may respond by developing products that cater to this aesthetic, such as smudge-proof eyeliners and eyeshadow primers. The trend may also inspire further discussions on social media about the implications of beauty standards and the representation of illness in fashion. Influencers and makeup artists may continue to explore and adapt the trend, potentially leading to new variations and styles. The ongoing debate may prompt industry leaders to consider the ethical dimensions of beauty trends and their impact on societal perceptions.
Beyond the Headlines
The 'tired makeup' trend underscores a cultural shift towards embracing imperfection and individuality in beauty. It challenges conventional beauty norms and encourages self-expression through alternative styles. The trend's historical roots in tuberculosis-related aesthetics highlight the complex interplay between health and beauty standards. As discussions around the trend evolve, it may prompt a reevaluation of how beauty is perceived and represented in media and fashion. This could lead to more inclusive and diverse beauty standards that celebrate a wider range of appearances and identities.
