What's Happening?
Elizabeth Olsen made a stylish appearance on the 'Today' show in New York City, wearing Paris Texas' Lidia slingbacks in maroon mirror-effect leather. The Italian-made shoes feature a sharply pointed toe,
a thin elasticized slingback strap, and a 105-millimeter stiletto heel. Olsen paired these with a two-tone skirt suit, highlighting midcentury proportions and tailoring. Her appearance is part of the promotional activities for her upcoming A24 film 'Eternity,' a romantic comedy set in the afterlife, which is set to open in U.S. theaters on November 26. The Lidia slingbacks are a signature design of Paris Texas, known for their minimalist and pointed style, and have been favored by other celebrities like Miley Cyrus and Demi Moore.
Why It's Important?
Elizabeth Olsen's choice of footwear highlights the growing influence of Paris Texas in the fashion industry, particularly in celebrity circles. The brand, now under the majority ownership of Brazilian group Arezzo & Co., is expanding its global presence with over 250 retail partners and a dedicated e-commerce platform. This exposure on a high-profile platform like the 'Today' show can significantly boost the brand's visibility and appeal, potentially increasing sales and market share. For Olsen, this appearance supports her promotional efforts for 'Eternity,' potentially drawing more attention to the film and enhancing its box office prospects.
What's Next?
As 'Eternity' approaches its release date, further promotional activities featuring Elizabeth Olsen are likely, potentially involving more fashion statements that could influence trends. For Paris Texas, continued celebrity endorsements and appearances in high-profile media could lead to further expansion and solidification of its market position. The film's performance at the box office will be closely watched, as it could impact future projects for Olsen and the involved production companies.
