What's Happening?
Supermodel Taylor Hill has ventured into the jewelry industry with the launch of her new brand, Stone Fruit. This demi-fine jewelry line, which includes vintage-inspired bangles, earrings, chunky rings, and necklaces, is a collaborative effort with her sister, Mackinley Hill, who serves as the brand's design director. The collection pays homage to the Hill family, featuring pieces like the Stones in the Pit earrings, which are a nod to their third sister, Logan Rae Hill. The aesthetic of Stone Fruit is influenced by the sisters' grandmother, known for her love of chunky statement pieces. The initial collection, set to launch on September 30, includes over 30 pieces priced between $100 and $600, incorporating gems like tiger's eye and peach moonstone.
Why It's Important?
The launch of Stone Fruit comes at a time when the jewelry sector remains robust within the luxury market, despite broader economic challenges. By entering this market, Taylor and Mackinley Hill are capitalizing on the sustained demand for jewelry, which continues to perform well even amid tariff concerns and fluctuating consumer confidence. The brand aims to establish a community around Stone Fruit, focusing on pop-up events and outdoor activations to engage with customers. This approach seeks to differentiate Stone Fruit from typical celebrity brands, emphasizing the brand's identity over its celebrity association.
What's Next?
In the coming months, Taylor and Mackinley Hill plan to focus on building the Stone Fruit community through various marketing strategies, including pop-up events. These initiatives aim to foster a connection with consumers and establish the brand's presence in the competitive jewelry market. The sisters hope to attract customers who appreciate the brand for its unique offerings rather than its celebrity ties, potentially leading to a broader and more diverse customer base.
