What's Happening?
Éterne, founded in 2020 by stylist Chloé Bartoli, has released a new collection focused on timeless and seasonless essentials. The brand is known for its elevated everyday pieces that combine soft textures, modern silhouettes, and comfort without compromising style. The collection includes items such as high neck fitted tanks, lounge pants, and off-shoulder maxi dresses, designed to mix and match effortlessly. Éterne's approach to fashion emphasizes simplicity and the art of layering, offering a palette of charcoal, cream, and oxblood tones for a cozy and elevated fall look.
Why It's Important?
Éterne's focus on timeless and seasonless essentials reflects a growing consumer demand for versatile and sustainable fashion. By prioritizing quality and simplicity, the brand is appealing to fashion insiders and consumers who value long-lasting wardrobe staples over fast fashion trends. This approach not only supports sustainable practices but also encourages consumers to invest in pieces that offer longevity and adaptability. As more brands adopt similar strategies, the fashion industry may see a shift towards more sustainable and ethical production methods, impacting both consumer behavior and industry standards.
