What is the story about?
What's Happening?
Beautyworld Middle East 2025 is set to debut its inaugural 'Next in Fragrance' conference, a pioneering global platform dedicated to the art, science, and business of fragrance. The three-day event will feature keynote addresses from renowned figures such as Roja Dove, Global Ambassador for the GREAT Britain campaign, and Jacques Cavallier-Belletrud, celebrated as the 'master tailor of scent.' Their participation highlights the conference's ambition to redefine the fragrance industry. The event will take place in Zabeel Hall 3 from October 27-29, 2025, and aims to bring together industry leaders to discuss the future of fragrance, including ingredient innovation, sustainability, and GenAI-driven creation.
Why It's Important?
The 'Next in Fragrance' conference represents a significant opportunity for the fragrance industry to explore new directions and innovations. By focusing on sustainability and technological advancements, the event could influence how fragrances are developed and marketed globally. The participation of industry icons like Roja Dove and Jacques Cavallier-Belletrud underscores the importance of craftsmanship and creativity in a digital-first world. This conference could set new standards for fragrance creation and marketing, impacting stakeholders across retail, supply, and creative sectors.
What's Next?
The conference will feature over 30 sessions, including panels, masterclasses, and discussions, all CPD-certified for professional recognition. Highlights include sessions on driving innovation in fragrance, the story behind scents, and the shift toward alcohol-free perfumes. These discussions are expected to inspire new approaches and collaborations within the industry, potentially leading to the development of disruptive fragrance products and marketing strategies.
Beyond the Headlines
The conference's focus on sustainability and cross-market growth could lead to long-term shifts in the fragrance industry, promoting environmentally friendly practices and expanding market reach. The emphasis on GenAI-driven creation may also introduce new technological tools and methods for fragrance development, potentially transforming traditional practices and enhancing consumer experiences.
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