What is the story about?
What's Happening?
Dreamscape Hospitality has announced the appointment of Lynsey Oles as Vice President of Digital Strategy. This move underscores the company's commitment to innovation and growth within its national portfolio. Oles brings over a decade of experience in digital marketing and eCommerce, having previously held senior roles at Aimbridge Hospitality and Hilton. In her new position, she will spearhead digital strategy initiatives aimed at improving hotel performance, strengthening brand presence, and enhancing guest engagement across Dreamscape's managed properties.
Why It's Important?
The appointment of Lynsey Oles is a strategic move for Dreamscape Hospitality as it seeks to bolster its digital capabilities in a competitive market. With the hospitality industry increasingly relying on digital platforms for marketing and customer engagement, Oles' expertise is expected to drive significant improvements in these areas. This could lead to increased profitability and market share for Dreamscape, as well as enhanced experiences for guests. The focus on digital strategy reflects broader industry trends towards digital transformation and innovation.
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