What's Happening?
Circana LLC, a Chicago-based market research firm, has announced a significant expansion in its analysis of the convenience-store channel. The firm is now examining $15 billion in annual sales from prepared foods, dispensed beverages, and fresh products.
This expansion allows Circana to provide detailed, item-level data on single-serve and dispensed beverage purchases, offering clients a comprehensive view of on-the-go consumption trends. The new coverage is powered by the Integrated Fresh solution, which addresses gaps in market coverage by providing insights into fresh food performance. Circana's expanded reporting is available at both the total U.S. chain convenience level and for individual retail accounts.
Why It's Important?
Circana's expansion in market research provides valuable insights for brands and retailers in the convenience-store industry. By offering detailed data on fresh food and beverage categories, Circana enables its clients to make informed strategic decisions in a competitive environment. This enhanced market view helps businesses identify growth opportunities and improve decision-making processes. As consumer preferences continue to evolve, access to granular data becomes increasingly important for companies seeking to adapt and thrive in the dynamic retail landscape. Circana's initiative reflects the growing demand for comprehensive market analysis in the convenience-store sector.
