What's Happening?
The Measuring Patient Engagement Summit Europe is addressing the challenge of quantifying the impact of patient engagement in the life sciences industry. The summit, scheduled for December 2025 in London, aims to establish credible and actionable metrics to demonstrate the value of patient engagement. This initiative responds to demands from regulators for transparency, executives for clear ROI, and patients for proof of improved outcomes. The event will feature over 70 leaders sharing frameworks and case studies to move beyond activity-based KPIs to impact measures that influence decision-making.
Why It's Important?
Quantifying patient engagement is crucial for the life sciences industry to justify investments and align with regulatory expectations. Demonstrating measurable impacts on protocol design, trial recruitment, and market access can enhance the credibility and strategic value of patient engagement efforts. This shift towards impact measurement can drive innovation and improve patient outcomes, benefiting stakeholders across the healthcare ecosystem. As the industry faces increasing scrutiny, establishing a common language of value recognized by all parties is essential for sustainable progress.
