What's Happening?
The article discusses the decline in genuine philanthropy, highlighting a shift towards transactional giving where individuals contribute to receive something in return. This trend is exemplified by the popularity
of 'Isusu' or 'WhatsApp thrift' groups, where contributions are made with the expectation of reciprocation. The piece contrasts this with the actions of Iruka Bread, a company that has been donating 300 loaves of bread weekly to Onitsha Prison inmates without seeking recognition or return. This act of kindness, valued at N24 million annually, serves as a reminder of the true essence of philanthropy—giving without expecting anything in return.
Why It's Important?
The shift in philanthropic practices has broader implications for society, as it reflects changing values and priorities. Genuine philanthropy can significantly impact communities by addressing needs without the expectation of personal gain. The example of Iruka Bread highlights the potential for businesses and individuals to make a positive difference through selfless acts. Encouraging genuine giving can foster a culture of compassion and support, benefiting those who are most in need. This discussion is crucial in promoting ethical standards and inspiring others to engage in meaningful philanthropy.
Beyond the Headlines
The decline in genuine philanthropy raises ethical questions about the motivations behind charitable acts. It challenges individuals and organizations to reflect on their reasons for giving and to consider the impact of their actions on society. The story of Iruka Bread serves as a powerful example of how businesses can contribute to social welfare without seeking recognition, potentially inspiring others to adopt similar practices. This shift towards authentic giving can lead to long-term societal benefits, fostering a culture of empathy and support.
