What's Happening?
Two popular holiday attractions in Rochester, New York, have been recognized in the 2025 USA Today's 10Best Readers' Choice Awards. The Roc Holiday Village, a downtown festival held at Dr. Martin Luther King Jr. Memorial Park, was ranked as the seventh
best holiday market. This event, which includes free ice skating, live music, and a variety of festive activities, has been a local favorite since its inception in 2018. Additionally, the Genesee Brew House's keg tree, a towering structure made of 650 empty beer kegs adorned with 25,000 lights, was named the fifth best public holiday lights display. The keg tree, first introduced in 2014, has become a modern holiday staple in Rochester.
Why It's Important?
The recognition of these attractions highlights Rochester's growing reputation as a holiday destination. The Roc Holiday Village and the keg tree not only draw local visitors but also attract tourists, boosting the local economy. Such events contribute to community engagement and provide a festive atmosphere that enhances the city's cultural appeal. The awards from USA Today readers underscore the quality and popularity of these attractions, potentially increasing future visitor numbers and encouraging similar events in other cities.











