What's Happening?
John Lewis has released its Christmas advert for 2025, highlighting a father-son relationship through the nostalgic lens of a 90s club classic. The advert, created by Saatchi & Saatchi, features Alison Limerick's hit 'Where Love Lies' and showcases a teenage
boy gifting his father a vinyl record of the song on Christmas Day. The narrative unfolds as the father discovers the gift while tidying up wrapping paper, leading to a flashback of his clubbing days in the 1990s. The advert concludes with the father and son sharing a heartfelt moment in their living room. British singer Labrinth provides a new rendition of the song for the latter part of the advert. John Lewis plans to sell a limited edition vinyl record with both versions of the track, with profits supporting the John Lewis Partnership's Building Happier Futures programme.
Why It's Important?
The John Lewis Christmas advert is a significant cultural event in the UK, often setting the tone for the festive season and influencing retail trends. This year's advert, with its focus on nostalgia and family relationships, aims to resonate emotionally with viewers, potentially boosting sales and brand loyalty. The inclusion of a charitable component, where profits from the vinyl record sales support those who have grown up in care, aligns with growing consumer expectations for corporate social responsibility. This approach not only enhances the brand's image but also contributes positively to societal issues, reflecting a broader trend in marketing where emotional storytelling and social impact are increasingly intertwined.
What's Next?
John Lewis will continue to promote the advert across various media platforms, aiming to maximize its reach and impact during the holiday season. The limited edition vinyl record will be available through Rough Trade record shop sections in John Lewis stores and its shopping app, potentially driving foot traffic and online engagement. As the festive season progresses, other retailers may follow suit, releasing their own emotionally charged adverts, contributing to a competitive advertising landscape. The success of the advert could influence future marketing strategies, emphasizing the importance of nostalgia and emotional connection in brand storytelling.
