What's Happening?
Ludovic de Saint Sernin has partnered with Zara to launch a new collection, marking a significant collaboration for the designer. Known for his bold designs that stretch the limits of gender expression, de Saint Sernin's collection with Zara includes
clothing, shoes, and accessories featuring flat studs. The collaboration aims to reach a broader audience, offering pieces that range from $25.90 to $1,399. The collection will be available from November 17, 2026, at zara.com and select stores worldwide. This partnership follows de Saint Sernin's work on a haute couture collection for Jean Paul Gaultier, showcasing his versatility and appeal in the fashion industry.
Why It's Important?
The collaboration between Ludovic de Saint Sernin and Zara represents a strategic move for both parties. For Zara, partnering with a young, innovative designer like de Saint Sernin can attract a new demographic and enhance the brand's reputation for contemporary fashion. For de Saint Sernin, the collaboration offers an opportunity to reach a global audience, expanding his influence beyond the niche market. This partnership highlights the growing trend of high-fashion designers collaborating with fast-fashion brands, bridging the gap between luxury and accessibility.
