What is the story about?
What's Happening?
Philips has launched its Ambilight TVs in the U.S., featuring built-in LED lightstrips that project colors onto the wall, enhancing the viewing experience. These TVs, available in sizes ranging from 43 to 65 inches, are powered by Roku, offering a unique ambient lighting effect that matches on-screen content. The Ambilight technology, previously available in Europe with Google TV, is now accessible to U.S. consumers through Philips' website and Sam's Club, with prices starting at $229.
Why It's Important?
The introduction of Ambilight TVs in the U.S. market represents a strategic expansion for Philips, potentially attracting consumers interested in innovative home entertainment solutions. The integration with Roku provides a familiar and user-friendly interface, which could appeal to a wide audience. This move may also stimulate competition among TV manufacturers to incorporate similar features, driving innovation and offering consumers more diverse options.
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