What's Happening?
CarobWay has partnered with GRA Nutra Corp. to distribute its carob-based ingredients in the U.S. market. The first product, CarobBiome, is a prebiotic fiber derived from upcycled carob pulp, expected to launch in 2026. CarobBiome is designed for various
food applications, offering digestive comfort and metabolic support, aligning with the food-as-medicine trend.
Why It's Important?
The introduction of CarobWay's products in the U.S. represents a significant expansion into a market increasingly focused on health and wellness. The partnership with GRA Nutra Corp. could accelerate the adoption of carob-based ingredients, providing manufacturers with new options for functional foods. This move may influence dietary trends and consumer preferences towards natural and sustainable ingredients.
