What is the story about?
What's Happening?
Adam Stewart, Executive Chairman of Sandals and Beaches Resorts, spoke at the Skift Global Forum, detailing his vision for the future of all-inclusive hospitality. During his presentation, Stewart announced plans to build a new Beaches Resort in Saint Vincent and the Grenadines, highlighting the company's commitment to expanding its Caribbean presence. He emphasized the 'Sandals Effect,' noting significant increases in visitor arrivals and airlift into new destinations following the brand's entry. Stewart also discussed the expansion of the Beaches brand, including new projects in Turks and Caicos, Exuma, Barbados, and Jamaica, representing a $1 billion investment.
Why It's Important?
The expansion plans outlined by Adam Stewart are significant for the Caribbean tourism industry, potentially boosting local economies through increased visitor numbers and job creation. Sandals Resorts International's commitment to sourcing locally and hiring Caribbean nationals underscores its role in supporting regional development. The company's investment in multi-generational travel and new resort projects could redefine family travel in the Caribbean, offering diverse options for tourists and enhancing the region's appeal as a travel destination.
What's Next?
Sandals Resorts International will continue its expansion efforts, with new resort openings planned across the Caribbean. The company aims to maintain its momentum in boosting tourism and economic growth in the region. Stakeholders, including local governments and tourism boards, may collaborate with Sandals to maximize the benefits of increased visitor arrivals and employment opportunities.
Beyond the Headlines
The Sandals Foundation's impact on education, the environment, and local communities highlights the company's broader commitment to social responsibility. By investing in community projects, Sandals is contributing to sustainable development in the Caribbean, fostering long-term positive change beyond the immediate economic benefits of tourism.
AI Generated Content
Do you find this article useful?
