What's Happening?
Cinnamon Bentota Beach - Signature Selection has launched 'Addarahena,' a farm-to-fork initiative aimed at promoting sustainable and socially responsible travel experiences. This initiative integrates environmental stewardship, local sourcing, and community
engagement into the guest experience. The resort's organic farm supplies fresh, seasonal vegetables to its kitchens, reducing food miles and enhancing the connection between hospitality operations and local food systems. Guests can participate in guided harvesting experiences, reinforcing transparency and connection with the local environment. The initiative also includes a dining concept called 'Ambula,' which focuses on traditional Sri Lankan culinary practices, and a closed-loop composting system that converts waste into organic fertilizer.
Why It's Important?
The launch of 'Addarahena' reflects a growing global trend towards sustainable tourism, with travelers increasingly prioritizing environmentally and socially responsible travel options. According to a 2025 report, a significant majority of travelers express a desire for sustainable travel choices, with many wanting their spending to benefit local communities. Cinnamon Bentota Beach's initiative aligns with these preferences, potentially enhancing its appeal to conscious travelers. By embedding sustainability into its operations, the resort not only meets current consumer demands but also sets a benchmark for responsible tourism practices, potentially influencing industry standards.
