What's Happening?
The Thailand Convention and Exhibition Bureau (TCEB) has launched the 'Meet Well in Thailand' campaign, aimed at showcasing the country's thriving Meetings, Incentives, Conferences, and Exhibitions (MICE)
ecosystem. The campaign, unveiled at IBTM World 2025, involves collaboration between government agencies and over 130 Thai service providers to deliver enhanced values and experiences for MICE planners and business travelers. Scheduled to roll out across Thailand in 2026, the initiative offers a wide range of privileges and special deals, including discounts on wellness programs, accommodations, dining, and cultural attractions. The campaign covers 14 city destinations, featuring world-class service providers and aims to strengthen Thailand's position as a leading MICE destination.
Why It's Important?
The 'Meet Well in Thailand' campaign is significant for Thailand's economy and its MICE industry, which plays a crucial role in attracting international business events and tourism. By enhancing the MICE ecosystem, Thailand can increase its competitiveness and appeal to global planners and travelers, potentially boosting economic growth and job creation. The campaign's focus on collaboration and leveraging local expertise highlights Thailand's commitment to providing high-quality services and unique cultural experiences. This initiative not only benefits the MICE industry but also supports Thailand's strategic industries and national economy by positioning the country as a global destination for business events.
What's Next?
The campaign is set to roll out in 2026, with a series of flagship international events scheduled to take place in various Thai cities. These events include the Global Sustainable Tourism Conference, Global Wellness Summit, and InterPride's 2026 General Meeting & World Conference. The campaign aims to provide planners with more destination options and flexibility, enhancing the value and experience of MICE programs. TCEB will continue to promote Thailand's MICE industry and collaborate with service providers to ensure the success of the campaign and the country's positioning as a top MICE destination.
