What's Happening?
PRO Skijor, co-founded by Joe Loveridge and Brian Gardner, is expanding the sport of skijoring, which combines skiing and ranching, through a nationwide tour. The sport, which began in Utah in 2017, has
grown rapidly, attracting large crowds and numerous competitors. The founders aim to develop athletes and increase the sport's popularity by hosting events across the country. The Frontier Tour is set to begin on January 16th, marking a significant step in the sport's development. The events draw diverse audiences, showcasing the unique blend of skiing and equestrian skills.
Why It's Important?
The expansion of PRO Skijor represents a fusion of cultural and sporting traditions, appealing to a wide demographic. By promoting skijoring, the organization is fostering community engagement and supporting local economies through tourism and event hosting. The sport's growth highlights the potential for niche sports to gain mainstream attention, offering new opportunities for athletes and enthusiasts. As the tour progresses, it may inspire similar initiatives globally, contributing to the diversification of winter sports and the preservation of cultural heritage.
What's Next?
With the Frontier Tour approaching, PRO Skijor is poised to further increase its visibility and attract new participants. The organization plans to continue expanding its reach, potentially exploring international opportunities. As the sport gains traction, it may lead to increased investment in infrastructure and training programs, supporting the development of skijoring as a competitive sport. Stakeholders, including local communities and sponsors, are likely to benefit from the increased attention and economic activity generated by the events.
