What's Happening?
Underdog Fantasy has introduced a new promotional offer for NFL fans, coinciding with the Cowboys-Raiders game. The promo code CBSSPORTS2 allows new users to play $5 and receive $100 in bonus entries.
This offer is available in states where Underdog Fantasy operates, excluding MD, MI, NJ, NY, OH, and PA. The promotion is part of Underdog's strategy to attract new users by offering significant bonuses during high-profile NFL games. The promo code can be activated by entering a contest of $5 or more, providing users with additional opportunities to engage with the platform.
Why It's Important?
The introduction of this promotional offer highlights the competitive nature of the fantasy sports industry, where companies are vying for user engagement and market share. By offering substantial bonuses, Underdog Fantasy aims to attract new users and increase participation on its platform. This strategy could lead to increased revenue and user base growth, positioning Underdog as a strong competitor in the fantasy sports market. For consumers, the promotion provides an incentive to try out the platform, potentially leading to increased interest and participation in fantasy sports.
What's Next?
As Underdog Fantasy continues to roll out promotional offers, other fantasy sports platforms may respond with similar incentives to retain and attract users. The success of these promotions could influence future marketing strategies within the industry, with a focus on user acquisition and retention. Additionally, regulatory changes in the fantasy sports market could impact the availability and structure of such promotions.
