What's Happening?
STR's weekly insights report highlights U.S. hotel performance from 28 September to 4 October 2025. Revenue per available room (RevPAR) improved due to strong convention activity in key markets like Las Vegas and Chicago. Despite overall occupancy declines, average daily rate (ADR) grew significantly, driven by large conferences and events.
Why It's Important?
The report underscores the impact of convention activity on hotel performance, highlighting the importance of events in driving economic activity in the hospitality sector. U.S. hotels benefit from increased demand during major conventions, which boosts RevPAR and ADR. Stakeholders in the hospitality industry can leverage these insights to optimize their strategies and capitalize on event-driven demand.
What's Next?
The hospitality industry may continue to focus on attracting large conventions and events to sustain growth. Hotels and event organizers will likely collaborate to enhance offerings and maximize economic benefits. Monitoring trends in convention activity can help stakeholders anticipate demand fluctuations and adjust their strategies accordingly.
Beyond the Headlines
The report highlights the broader implications of convention activity on regional economies and the hospitality sector. The focus on event-driven demand raises questions about the sustainability of growth and the need for diversification in revenue streams.
