What's Happening?
Cinnamon Bentota Beach - Signature Selection has launched Addarahena, a farm-to-fork initiative aimed at promoting sustainable tourism. This initiative integrates an organic farm into the resort's operations, supplying fresh produce directly to its kitchens.
Guests can participate in guided harvesting experiences, enhancing their connection to local food systems. The initiative aligns with global trends in sustainable travel, as a significant percentage of travelers express a desire for environmentally responsible tourism options.
Why It's Important?
The Addarahena initiative reflects a growing trend in the tourism industry towards sustainability and social responsibility. By reducing food miles and supporting local agriculture, the initiative not only benefits the environment but also strengthens local economies. This approach meets the increasing demand from travelers for authentic and sustainable experiences, potentially setting a standard for other resorts and hotels to follow. It highlights the importance of integrating environmental stewardship into tourism practices, which can lead to long-term benefits for both the industry and the communities it serves.
What's Next?
Cinnamon Bentota Beach plans to continue expanding its sustainable practices, potentially influencing other hospitality providers to adopt similar models. The resort's participation in the Cinnamon DISCOVERY Island Rewards program further incentivizes guests to engage in responsible travel. As awareness of sustainable tourism grows, more travelers may seek out destinations that offer eco-friendly options, encouraging the industry to prioritize sustainability in its operations.
