What's Happening?
Africa's tourism industry is experiencing a significant resurgence, driven by a strong post-COVID recovery. According to recent data from the UN World Tourism Barometer, Africa recorded a 12% increase in international arrivals in the first half of 2025,
marking the highest growth rate worldwide. This recovery has been faster than anticipated, with the continent regaining nearly 96% of its pre-pandemic tourism revenues by 2023. Countries like Tanzania, Mauritius, and Morocco have outperformed their 2019 tourism figures, contributing to the sector's shift towards sustainable and high-value growth. Investments in the tourism sector have also increased, with over 105 greenfield projects launched since 2019, totaling $6.6 billion and creating more than 15,100 direct jobs.
Why It's Important?
The resurgence of Africa's tourism sector is crucial for the continent's economic growth, investment, and job creation. Tourism has become a leading driver of economic development, with countries like Morocco and Rwanda making significant contributions to their GDP through strategic investments and policies. The sector's growth supports millions of direct and indirect jobs, with potential for further employment opportunities by the end of the decade. However, challenges such as uneven profit distribution, low-skilled jobs, and structural issues like poor infrastructure and limited travel connections remain. Addressing these challenges could enhance competitiveness and ensure more equitable benefits for local communities.
What's Next?
Africa's tourism sector is poised to continue its growth trajectory by focusing on sustainable and inclusive models. The continent's unique assets, such as biodiversity and cultural heritage, align with global travelers' demand for authentic experiences. Continued investment in local supply chains and infrastructure improvements, including air travel and transport, will be essential. Additionally, the development of new tourism products like MICE, cultural tours, and ecotourism will drive further growth and regional integration. By addressing existing challenges, Africa can lead the way in responsible tourism and contribute to global tourism transformation.
Beyond the Headlines
The rapid recovery of Africa's tourism sector highlights the continent's potential to influence global tourism trends. By embracing sustainability and inclusion, Africa can set a precedent for responsible tourism practices worldwide. The focus on ecotourism and biodiversity protection, as seen in Rwanda, demonstrates the potential for tourism to support environmental conservation efforts. Moreover, the sector's growth can foster social cohesion by creating more equitable economic opportunities and reducing social tensions. As Africa continues to leverage its post-pandemic momentum, it has the opportunity to redefine its role in the global tourism landscape.
